Magenic is management consulting company that leverages technology to help clients improve business performance. Magenic specializes in custom software application development.
Magenic wanted to increase top line and bottom line growth.
- Revenue growth had slowed
- Pricing and profit margin was under pressure from off-shore competitors
- Wanted to more than double size of company within 3-4 years
Developed growth strategy aimed at accelerating growth across verticals, practices and offices.
- Analyzed market, competitor and company performance
- Developed industry best practices on key strategic dimensions
- Identified performance benchmarks and company targets
- Developed growth strategy to more than double company in 4 years
- Identified key initiatives related to:
- Target vertical markets
- Service offering
- Office expansion
- Sales strategy
- Talent Development
- Supported plan implementation and skill transfer
Results (First Year)
- Increased booked revenue by 40%
- Increased project backlog by 100%
- Increased average project size by 2.5X
- Nearly doubled EBITDA