Optimize your marketing ROI (Return on Investment) across brands, channels, geographies and vehicles.
Marketing Spend Effectiveness. What elements of your marketing strategy are working? Which elements are not? How much incremental profit is your $10 million advertising campaign generating? What about the title sponsorship? Which marketing elements should you continue? How can you better activate your marketing campaigns to drive return? We help Marketing and Finance look at your results using a common language and use a fact-based decision making process to determine the appropriate marketing spend.
Marketing Mix Allocation. How much should you be spending on marketing? How much on each of your brands? How much on TV, radio, print? How much on outdoor? How much on digital? We utilize leading edge BIG data analytic techniques combined with your experience to help optimize your marketing mix. The result: stronger brands and improved financial performance.
Get in touch to see how we can help improve your Marketing ROI.