Despite Importance, Most Companies Still Struggling to Develop Analytics Capabilities Here we are, in 2014, and the business press is filled with articles on analytics, machine learning and big data. The articles contain story after story about how companies are using analytically derived insights to make critical decisions that, in turn, delivered immense value. With […]
Many successful, high-performing companies have developed strategic analytics capabilities that support the development and execution of differentiated business strategies.
Analytics Capabilities Assessment
Overview of the PIVOT Strategic Marketing Analytics Survey
Importance of Strategic Analytics
Understanding the value of getting analytics “right”.
Creating the High Performance Analytics Organization
Keys to developing analytics capabilities
Analytics Capability Development
Building blocks to successful analytics capability development
Advanced Analytics Skills
The analytics maturity progression and moving from “basic” to “advanced” analytics skills
Challenges to Analytics Capability Development
Understand the obstacles and how to overcome
Skills of World Class Analytics Organizations
Skills that set the most successful analytics companies apart
Emerging Best Practices
Achieving analytics impact:
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