Meridian Surgical Partners (MSP) specializes in acquisition, development, and management of multi-specialty and spine-driven ambulatory surgery centers (ASC’s).
Challenges
MSP was faced with several industry, competitive and company challenges yet wanted to accelerate ability to add additional centers and grow revenue and profit at existing centers.
- Industry growth had slowed from 7% to less than 1% per year
- ASC industry slowly consolidating, led by players such as AmSurg, USPI, SCA and Symbion
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The transition of physicians and cases to ASC’s had slowed
Approach
Developed growth strategy aimed at accelerating growth in new and existing centers:
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Analyzed ASC industry performance and trends
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Review company performance trends
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Benchmarked MSP center operational and financial performance
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Conducted management and physician interviews
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Developed ASC growth case studies for key competitors
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Conducted competitor operational and financial performance benchmarking
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Identified ASC growth best practices
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Identified, evaluated and prioritized MSP improvement opportunities
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Developed growth strategy focused on highest-impact opportunities
Results
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Working with management, identified 65 growth opportunities
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Prioritized top 12 strategic growth areas
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Recommendations estimated to grow EBITDA by nearly 70%