PODS is a leading provider of on- and off-site moving and storage services.
Challenges
PODS wanted to identify ways to “win” in an increasingly competitive market against increasingly strong competitors such as Public Storage and U-Haul.
- PODS had grown very quickly and opportunistically. PODS wanted to become more strategic
- PODS needed to know if they were going after the right customers with the right services in the right way
Approach
Conducted detailed diagnostic to identify and evaluate best opportunities for PODS to accelerate revenue and profit growth
- Performed detailed assessment of the residential and commercial moving and storage markets
- Evaluated PODS capabilities in each market relative to leading competitors in each to help identify target PODS markets and customer segments
- Developed a “day in the life” of a PODS potential customer to highlight improvement opportunities in customer access, experience, messaging, pricing and follow up
- Conducted analysis of web site usability and search engine optimization
- Summarized recommendations related to target customer, offer, sales and marketing approach, web and call center experience and cultivation
Results
- Helped senior management team focus on top strategic priority areas
- Better positioned PODS for next phase of growth
